PROJECT
CHIROPRACTOR ALEXEY
Alexey is someone who has traveled the path from having a spinal condition to becoming a master in spinal care. He is the first person in Ukraine to acquire a nervoscope and the first to bring the Hylo table and other clinical chiropractic tables to the country. Additionally, he is the pioneer in popularizing the science of chiropractic in Ukraine.
PROJECT START:
PROJECT CHALLENGES:
ACTION PLAN:
RESULTS:
September 2021
- build a personal brand and showcase expertise;
- visual design of social media accounts.
- promotion strategy developed;
- building a personal image and promoting the specialist’s unique treatment method.
- built the expert’s personal brand and effective strategies for client communication;
- Maintained regular content updates on the accounts.
PROJECT OBJECTIVES:
1) creating a unique style;
2) attracting clients;
3) communicating with followers.
CONCLUSION:
The client’s main request was to manage the profile with professional content tailored to the target audience and to answer key client questions during consultations.
What we did: we developed a promotion strategy, created content based on audience needs, filled the social media accounts, and launched and managed TikTok (currently 49.9K followers).
Oleksiy also has his own YouTube channel, which significantly expands communication channels. Currently, the collaboration is on hold as the client is expanding the geographical reach of his services.
